Promotional material (collateral) developmentWhile the web takes the limelight these days, the humble sales document, brochures and posters, still do a lot of the heavy lifting when it comes to face to face sales during exhibitions and the like, as well as for direct mail campaigns and support for telemarketing.
Getting the message right, in the right format and medium, will make a big difference to sales success.Often what is required is to step back and reassess the marketing strategy to ensure that any new collateral fits with the overall direction of the brand and the product.
Services - Review existing material
- Align with existing marketing strategy and plan
- Develop new creative ensuring alignment with marketing strategy
- Manage design
- Manage production
Assignments Marketing Collateral Development: Start up SaaSVital Marketing redeveloped all marketing collateral for the start up company, in the business services market, including brand, messaging, website, printed brochures and banners.
Sales and marketing collateral re-development Working for a telecommunications sector company, operating in New Zealand and overseas, Vital Marketing re-developed all sales collateral content from the ground up. |
Event marketing A successful local health sector company operating worldwide asked Vital Marketing to improve its presence at tradeshows. >>More
| Marketing advice and action A start-up SaaS provider in the business services market requested advice from Vital Marketing on the best actions to take with both limited budget and staff resources. >>More
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"80-95% of 'purely technical' spin-offs fail, while 80-95% of MIT teams which combine marketing, business and technical skills succeed."
- Kenneth P Morse,
Senior Lecturer and Managing Director,
MIT Entrepreneurship Centre.
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"Alec was very helpful for me. He has the ability to understand the essence of something and simplify it for the everyman.
It showed when he listened to my marketing and positioning dilemmas and came up with excellent ideas and an action plan for me to get started on."
Alex James,
Director,
Base4 Ltd
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"Alec helped us formalize our marketing strategy. He produced very relevant and to the point documents that were rich on action points and did not contain any unnecessary marketing talk.
His service and value-add are great and overall we are very impressed with his services."
Arjan Bartlemaar,
Director,
SCE-Tech Ltd.
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FREE STUFF
Check out Marketing Advisor
for free information on how to do great marketing on a tight budget.
Take us up on our FREE COFFEE offer.
Just call Vital Marketing on 0800 43 82 43 to make a date for a discussion over coffee about your marketing needs.
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FREE COFFEE
Contact Vital Marketing now. (The first coffee's on us!) You'll find Vital Marketing provides a cost effective resource for meeting your business growth objectives. Call Alec 0800 43 82 43 or email alec@vitalmarketing.co.nz.
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DELIGHT "We're delighted with the outcome. Alec and his telemarketing team delivered an outstanding result that far exceeded our expectations." Carolyn Henley,
Marketing Manager,
3Com Australia
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