Event development, marketing and managementEvents can be an intimate lunch, beer and billiards, or a stage show spectacular. But for many people the first thing to come to mind is a stand at an exhibition.
Getting the most out of events means planning and thinking outside the event - that is, lead up, event, follow up as well as ensuring alignment with overall marketing strategy plus product and company branding.Services - Event needs review
- Alignment with strategy
- Develop plan and budget
- Develop theme
- First draft creative
- Manage design and production
- Manage set up and operation
- Leads follow up
- Reporting
Assignments
Media Launch
A local startup in the online security space decided that a media launch was the best approach to declaring their entry into the local market. Vital Marketing planned and implemented the event including media and presentation training for senior staff. Most local technology media attended the presentation and informal meeting. As a result of the launch activity the company received a wide range of editorial attention in technology and business publications nationwide.
Major client presentationA client landed an opportunity to present to itheir client's senior management team. Vital Marketing's client had a champion insider who had set up the meet and even helped with the inviting. Vital Marketing's client created a beautiful, loooong, presentation, and was even considering investing thousands of dollars on video and graphics work to make it look even snazzier. This was going to be a classic stand and deliver presentation, with Vital Marketing's clients standing well out of the limelight. But what they hadn't considered was why their client champion had been so keen to set up the meet. This was his opportunity to look good ? not theirs. And their clients' management team? They didn't want a showoff procession of facts and figures. They wanted to meet the guys who delivered their services ? to decide if they liked and trusted them, or not. We got it straightened out. Vital Marketing's client made a short intro and then allowed the champion to lead a discussion, based on some trigger points put up on the screen. And then they finished with a game of pool. It worked a treat. Tradeshow lead generation and follow upAt one event anyone who expressed clear interest or attended a seminar was classed as being "grade one" (we offered a bottle of bubbly, as a door prize, in return for business cards), anyone who stopped at the stand and simply entered the prize draw was classed grade two (many will have been completing the form only to try to win the prize, but as all delegates were either decision makers or influencers in the target market, by having them stop and engage with the product - they had to answer a few questions based on information they could find on the stand - the least they could do was build some brand and product awareness) and the rest of the attendees (with whom there was no direct contact) were classed grade three. After the event all grade one contacts were contacted immediately after the event, followed as soon as possible by the grade twos. We filtered the grade threes according to their job position and company, and followed up with them as well.
Marketing Advisor article
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Event marketing A successful local health sector company operating worldwide asked Vital Marketing to improve its presence at tradeshows. >>More
| Marketing advice and action A start-up SaaS provider in the business services market requested advice from Vital Marketing on the best actions to take with both limited budget and staff resources. >>More
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Director,
SCE-Tech Ltd.
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