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Advertising - all media

Arguably the most visible of promotional tools advertising is loved and hated by everyone. Mostly though, the hatred is reserved for advertising that is of no relevance to the recipient.


On the other hand advertising that is relevant, and timely, can be highly valued. Making the right choices - of media, vehicle and creative - can give your advertising impact and get you positive sales results.

Services
  • Needs assessment
  • Review alignment with marketing strategy and plan
  • Creative brief development
  • Draft creative
  • Manage design and production
  • Manage media selection, booking and insertion
  • Reviewing, reporting and re-booking

Marketing Advisor articles

As not seen on TV How advertising can go badly wrong, and how no end of money can fix a bad concept.
Like putting lipstick on a pig How no end of money can fix a bad concept, while a great product can sell itself.
The Google Story An anti-advertising story. How a global brand was built on word-of-mouth alone.
Used billboards lately? How Google co-opted a very low-tech medium to pre-select its tech dev stars.
Get the best from print advertising Why a single big ad is as bad an idea as lots of little ones, and the middle way is best.
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