Advertising - all mediaArguably the most visible of promotional tools advertising is loved and hated by everyone. Mostly though, the hatred is reserved for advertising that is of no relevance to the recipient.
On the other hand advertising that is relevant, and timely, can be highly valued. Making the right choices - of media, vehicle and creative - can give your advertising impact and get you positive sales results.Services - Needs assessment
- Review alignment with marketing strategy and plan
- Creative brief development
- Draft creative
- Manage design and production
- Manage media selection, booking and insertion
- Reviewing, reporting and re-booking
Marketing Advisor articlesAs not seen on TV How advertising can go badly wrong, and how no end of money can fix a bad concept. The Google Story An anti-advertising story. How a global brand was built on word-of-mouth alone.
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Event marketing A successful local health sector company operating worldwide asked Vital Marketing to improve its presence at tradeshows. >>More
| Marketing advice and action A start-up SaaS provider in the business services market requested advice from Vital Marketing on the best actions to take with both limited budget and staff resources. >>More
| "80-95% of 'purely technical' spin-offs fail, while 80-95% of MIT teams which combine marketing, business and technical skills succeed." - Kenneth P Morse, Senior Lecturer and Managing Director, MIT Entrepreneurship Centre.
| "Alec was very helpful for me. He has the ability to understand the essence of something and simplify it for the everyman.
It showed when he listened to my marketing and positioning dilemmas and came up with excellent ideas and an action plan for me to get started on." Alex James, Director, Base4 Ltd
| "Alec helped us formalize our marketing strategy. He produced very relevant and to the point documents that were rich on action points and did not contain any unnecessary marketing talk. His service and value-add are great and overall we are very impressed with his services." Arjan Bartlemaar, Director, SCE-Tech Ltd.
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Check out Marketing Advisor for free information on how to do great marketing on a tight budget.
Take us up on our FREE COFFEE offer. Just call Vital Marketing on 0800 43 82 43 to make a date for a discussion over coffee about your marketing needs.
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Contact Vital Marketing now. (The first coffee's on us!) You'll find Vital Marketing provides a cost effective resource for meeting your business growth objectives. Call Alec 0800 43 82 43 or email alec@vitalmarketing.co.nz.
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DELIGHT "We're delighted with the outcome. Alec and his telemarketing team delivered an outstanding result that far exceeded our expectations." Carolyn Henley, Marketing Manager, 3Com Australia
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