Market ResearchMuch marketing is done in the dark. Without knowledge of your market and the particular decision drivers that relate to your product, you're no better off than Alice.
"'Cheshire Puss,' she began, rather timidly, as she did not know at all whether it would like the name: however, it only grinned a little wider. Come, it's pleased so far, thought Alice, and she went on. 'Would you tell me please, which way I ought to go from here?''That depends a good deal on where you want to get to said the cat.'
'I don't much care where,' said Alice.
'Then it doesn't matter which way you go,' said the cat.
'... So long as I get somewhere,' Alice added as an explanation.
'Oh, you're sure to do that,' said the cat, 'if you only walk long enough'"
- Alice in Wonderland by Lewis Carroll
How well do you know your market? Have you actively gone out and talked to any customers lately? And how about those sales you lost - any idea why you lost them? And last of all, prospects. What do you know about those people who are going to decide to buy, or not to buy, your products. Services- Needs/Gap analysis
- Align with strategy
- Develop brief
- Survey outline
- Survey text development
- Engage callers/Build online survey
- Mail out invitations, reminders, follow ups
- Reporting and analysis
Vital Marketing AssignmentReseller channel customer research
A medium-sized manufacturing software vendor was in a bind. A research project started by an employee to investigate a wide variety of customer and reseller issues was in the weeds. The employee had unexpectedly left the company. With only six weeks to go before a major channel event at which the results of the research were due to be released, was it possible to rescue the project? Vital Marketing took it on. The survey was developed and put online, the invitations went out and reminders followed. With more than 20% response rate the result was far better than expected, and the insights were very well received at the conference.
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Event marketing A successful local health sector company operating worldwide asked Vital Marketing to improve its presence at tradeshows. >>More
| Marketing advice and action A start-up SaaS provider in the business services market requested advice from Vital Marketing on the best actions to take with both limited budget and staff resources. >>More
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"80-95% of 'purely technical' spin-offs fail, while 80-95% of MIT teams which combine marketing, business and technical skills succeed."
- Kenneth P Morse,
Senior Lecturer and Managing Director,
MIT Entrepreneurship Centre.
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"Alec was very helpful for me. He has the ability to understand the essence of something and simplify it for the everyman.
It showed when he listened to my marketing and positioning dilemmas and came up with excellent ideas and an action plan for me to get started on."
Alex James,
Director,
Base4 Ltd
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"Alec helped us formalize our marketing strategy. He produced very relevant and to the point documents that were rich on action points and did not contain any unnecessary marketing talk.
His service and value-add are great and overall we are very impressed with his services."
Arjan Bartlemaar,
Director,
SCE-Tech Ltd.
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FREE COFFEE
Contact Vital Marketing now. (The first coffee's on us!) You'll find Vital Marketing provides a cost effective resource for meeting your business growth objectives. Call Alec 0800 43 82 43 or email alec@vitalmarketing.co.nz.
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DELIGHT "We're delighted with the outcome. Alec and his telemarketing team delivered an outstanding result that far exceeded our expectations." Carolyn Henley,
Marketing Manager,
3Com Australia
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