Marketing Advisor
"We don't have the money, so we have to think"- Ernest Rutherford
Marketing doesn't have to be complicated or expensive. What is required though is creativity, wisdom, and not a little courage. (A bit of luck always comes in handy, too.)
In the following Marketing Advisor articles we've provided a few insights into some smart marketing that can deliver respectable results without costing the earth.
Enjoy.
And if you feel moved to comment, or you've a question, please phone me on 0800 43 82 43 or email me on alec@vitalmarketing.co.nz.
** NEW ** Are your promotions missing the mark? How you can easily waste your marketing dollars with false or incorrect assumptions about your market.
** NEW ** Websites that work What's the difference between a website that works and website that, well, sucks? Here are some key aspects to consider when building - or overhauling - your website.
Used billboards lately? How Google use an old-tech promotional medium to attract the best and brightest tech-heads to its ranks
How a global brand was built on zero ad budget Google became great on zero ad dollars. Find out how.
Web Marketing on a budget For only a few hundred dollars you can get your business and brand, and your products and services, on the net.
Get your customers talking Here's the best, most economical way to get your name and products known: WOM. Make it work for you.
How to kick the Powerpoint Habit Powerpoint (or any other presentation package) can easily become a crutch, and then a noose, for unwary presenters, but the savvy can use Powerpoint to deliver great presentations.
Make sure your product fits your buyer's needs It's a chicken and egg problem, but you need to ensure you're clear about the nature of your buyer, and that your product meets your buyer's needs. You may have to adjust both.
As not seen on TV How advertising can go badly wrong, and how no end of money can fix a bad concept.
Like putting lipstick on a pig How no end of money can fix a bad concept, while a great product can sell itself.
The Google Story The anti-advertising story. How a global brand was built on word-of-mouth alone.
Get the best from print advertising Why a single big ad is as bad an idea as lots of little ones, and the middle way is best.
Telemarketing sucks When telemarketing goes bad, and why you never have to put up with bad telemarketing.
Maximising return on your expo dollar getting the most out of the time, money and resources invested in exhibiting at an Expo.
