Online promotionsOnline promotions includes search engine optimisation (SEO), which focuses on all aspects of website design, and search engine marketing (SEM) which covers such things as online advertisements (such as banners) and pay-per-click advertising (aka adwords) as well as SEO
Deciding to create a website is the initial step in online marketing, although nowadays it's almost the default step - and you should be wary of a kneejerk reaction to the going online question. Just like any other promotional activity you need to ask the basic questions first, and if a website doesn't suit your business, don't do it.Marketing Advisor article
Recommended links Web Marketing Today A great site full of material on all aspects of web marketing. Dr Wilson has been on top of web marketing since before it had a name. |
Event marketing A successful local health sector company operating worldwide asked Vital Marketing to improve its presence at tradeshows. >>More
| Marketing advice and action A start-up SaaS provider in the business services market requested advice from Vital Marketing on the best actions to take with both limited budget and staff resources. >>More
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"80-95% of 'purely technical' spin-offs fail, while 80-95% of MIT teams which combine marketing, business and technical skills succeed."
- Kenneth P Morse,
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Alex James,
Director,
Base4 Ltd
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"Alec helped us formalize our marketing strategy. He produced very relevant and to the point documents that were rich on action points and did not contain any unnecessary marketing talk.
His service and value-add are great and overall we are very impressed with his services."
Arjan Bartlemaar,
Director,
SCE-Tech Ltd.
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