Presentation development and support
Presentation quality can make or break deals, create opportunities and dash hopes, so it's in your interests to create and deliver the best presentations that you possibly can. The slideshow itself, in a standard package such as Powerpoint, is one element in the mix. The other element is the presenter. You need to work on both to achieve success.
Services
- Needs and gap analysis
- As required:
- Development of the visual presentation. This may be development of a new presentation from scratch, or a review of the existing presentation and recommendations for improvement. In either case any actions will taken within the context of the wider marketing strategy and plan.
- Presenter coaching.
Vital Marketing Assignment
Major client presentation
A client landed an opportunity to present to their client's senior management team. Vital Marketing's client had a champion insider who had set up the meet and even helped with the inviting. Vital Marketing's client created a beautiful, loooong, presentation, and was even considering investing thousands of dollars on video and graphics work to make it look even snazzier. This was going to be a classic stand and deliver presentation, with Vital Marketing's clients standing well out of the limelight. But what they hadn't considered was why their client champion had been so keen to set up the meet. This was his opportunity to look good - not theirs. And their clients' management team? They didn't want a showoff procession of facts and figures. They wanted to meet the guys who delivered their services ? to decide if they liked and trusted them, or not. We got it straightened out. Vital Marketing's client made a short intro and then allowed the champion to lead a discussion, based on some trigger points put up on the screen. And then they finished with a game of pool. It worked a treat.
Case study
Trade Show Challenge How we brought to life a dull, detail heavy presentation and knocked delegates' socks off
Marketing Advisor article
