Product launch marketingYour brand new product, years in gestation, is ready for its debut. What do you do? In some cases the launch may be all important, in order to make the most of a once-in-a-product-lifetime opportunity. But for most products and services, the launch is just the start and for many the soft-launch approach is best. An analysis of your market will help determine the best course of action.
Marketing Advisor articles
Vital Marketing AssignmentsNew product launchVital Marketing was contracted to develop the strategic marketing plan for launching an advanced software development tool in a niche area. Working within a limited budget, the plan called for tight targeting on a specific user group and relies almost entirely on web-based activity. Vital Marketing also recommended re-branding (since adopted), and identified suitable web design and search engine optimisation service providers for the client. Implementation is ongoing
Customer testimonial: "Alec helped us formalize our marketing strategy. He produced very relevant and to the point documents that were rich on action points and did not contain any unnecessary marketing talk. His service and value-add are great and overall we are very impressed with his services."
Arjan Bartlemaar,
SCE-Tech Ltd.
Software application re-launchA client with an aging and underperforming consumer software application required counsel on whether to upgrade or retire the product. In undertaking web-based market research Vital Marketing conceived a third option, in which the product could be re-focused on a relatively un-exploited market. Further detailed market analysis proved the extent of the opportunity, competitive activity and key issues, such as basic feature set required. The client is currently gauging the extent of modifications needed to take advantage of the newly identified market opportunity.
Media Launch
A local startup in the online security space decided that a media launch was the best approach to declaring their entry into the local market. Vital Marketing planned and implemented the event including media and presentation training for senior staff. Most local technology media attended the presentation and informal meeting. As a result of the launch activity the company received a wide range of editorial attention in technology and business publications nationwide.
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Event marketing A successful local health sector company operating worldwide asked Vital Marketing to improve its presence at tradeshows. >>More
| Marketing advice and action A start-up SaaS provider in the business services market requested advice from Vital Marketing on the best actions to take with both limited budget and staff resources. >>More
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"80-95% of 'purely technical' spin-offs fail, while 80-95% of MIT teams which combine marketing, business and technical skills succeed."
- Kenneth P Morse,
Senior Lecturer and Managing Director,
MIT Entrepreneurship Centre.
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"Alec was very helpful for me. He has the ability to understand the essence of something and simplify it for the everyman.
It showed when he listened to my marketing and positioning dilemmas and came up with excellent ideas and an action plan for me to get started on."
Alex James,
Director,
Base4 Ltd
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"Alec helped us formalize our marketing strategy. He produced very relevant and to the point documents that were rich on action points and did not contain any unnecessary marketing talk.
His service and value-add are great and overall we are very impressed with his services."
Arjan Bartlemaar,
Director,
SCE-Tech Ltd.
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Contact Vital Marketing now. (The first coffee's on us!) You'll find Vital Marketing provides a cost effective resource for meeting your business growth objectives. Call Alec 0800 43 82 43 or email alec@vitalmarketing.co.nz.
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DELIGHT "We're delighted with the outcome. Alec and his telemarketing team delivered an outstanding result that far exceeded our expectations." Carolyn Henley,
Marketing Manager,
3Com Australia
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